Ford_News
10-04-2010, 04:23 PM
Filed under: Budget (http://www.autoblog.com/category/economy/), Sedan (http://www.autoblog.com/category/sedans/), Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Hatchback (http://www.autoblog.com/category/hatchbacks/), Ford (http://www.autoblog.com/category/ford/)
http://www.blogcdn.com/www.autoblog.com/media/2010/10/100410focusrallyamerica.jpg (http://www.autoblog.com/2010/10/04/ford-teaming-with-the-amazing-race-producers-for-focus-ra/#continued)Remember the Ford Fiesta Movement (http://autoblog.com/tag/fiesta+movement)? The clever marketing campaign to get the advanced word out about its new small car was quite a success. The Fiesta (http://autoblog.com/model/fiesta) had higher product awareness before its official launch than any other car in its class, and the creative types within Ford Motor Company (http://www.autoblog.com/make/ford/) are hoping to capture that same sort of magic in getting the word out about the 2012 Focus (http://autoblog.com/model/focus).
Ford has just announced that it will be partnering with the creators of the hit television show The Amazing Race to create Focus Rally America, an online, interactive reality series starring the automaker's new global C-car. Six teams, comprised of two people and one Focus will participate in a five-week cross-country road rally with a grand prize of $100,000.
The cool thing, though, is that these individual teams won't just be running through the usual gauntlet of planned challenges. Ford is making the most of social media, and the teams will benefit from interactive online support from fans. The online followers can provide clues to help the participants along their routes, and Ford will be awarding ten brand new Focuses to the biggest supporters of the winning team. The whole event will be brought to you via webisodes on Hulu, beginning around February 1, 2011.
Casting is already under way, so if the Focus Rally America sounds like your thing, head to focusrally.com (http://www.focusrally.com) to sign up. In-person auditions will also be held in 11 major cities around the United States, with more information available at the event's website (http://www.focusrally.com). For the full details about Focus Rally America, check out the automaker's press release after the jump (http://www.autoblog.com/2010/10/04/ford-teaming-with-the-amazing-race-producers-for-focus-ra/#continued).
Gallery: 2012 Ford Focus (http://www.autoblog.com/photos/2012-ford-focus/)
http://www.blogcdn.com/www.autoblog.com/media/2010/09/newfordfocus-13_thumbnail.jpg (http://www.autoblog.com/photos/2012-ford-focus/#3406579)http://www.blogcdn.com/www.autoblog.com/media/2010/09/newfordfocus-12_thumbnail.jpg (http://www.autoblog.com/photos/2012-ford-focus/#3406578)http://www.blogcdn.com/www.autoblog.com/media/2010/09/newfordfocus-14_thumbnail.jpg (http://www.autoblog.com/photos/2012-ford-focus/#3406580)http://www.blogcdn.com/www.autoblog.com/media/2010/09/newfordfocus-15_thumbnail.jpg (http://www.autoblog.com/photos/2012-ford-focus/#3406581)http://www.blogcdn.com/www.autoblog.com/media/2010/09/newfordfocus-11_thumbnail.jpg (http://www.autoblog.com/photos/2012-ford-focus/#3406577)
[Source: Ford]Continue reading Ford teaming with The Amazing Race producers for Focus Rally America interactive marketing (http://www.autoblog.com/2010/10/04/ford-teaming-with-the-amazing-race-producers-for-focus-ra/)
Ford teaming with The Amazing Race producers for Focus Rally America interactive marketing (http://www.autoblog.com/2010/10/04/ford-teaming-with-the-amazing-race-producers-for-focus-ra/) originally appeared on Autoblog (http://www.autoblog.com) on Mon, 04 Oct 2010 18:01:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2010/10/04/ford-teaming-with-the-amazing-race-producers-for-focus-ra/) | Email this (http://www.autoblog.com/forward/19659817/) | Comments (http://www.autoblog.com/2010/10/04/ford-teaming-with-the-amazing-race-producers-for-focus-ra/#comments)
More... (http://www.autoblog.com/2010/10/04/ford-teaming-with-the-amazing-race-producers-for-focus-ra/)
http://www.blogcdn.com/www.autoblog.com/media/2010/10/100410focusrallyamerica.jpg (http://www.autoblog.com/2010/10/04/ford-teaming-with-the-amazing-race-producers-for-focus-ra/#continued)Remember the Ford Fiesta Movement (http://autoblog.com/tag/fiesta+movement)? The clever marketing campaign to get the advanced word out about its new small car was quite a success. The Fiesta (http://autoblog.com/model/fiesta) had higher product awareness before its official launch than any other car in its class, and the creative types within Ford Motor Company (http://www.autoblog.com/make/ford/) are hoping to capture that same sort of magic in getting the word out about the 2012 Focus (http://autoblog.com/model/focus).
Ford has just announced that it will be partnering with the creators of the hit television show The Amazing Race to create Focus Rally America, an online, interactive reality series starring the automaker's new global C-car. Six teams, comprised of two people and one Focus will participate in a five-week cross-country road rally with a grand prize of $100,000.
The cool thing, though, is that these individual teams won't just be running through the usual gauntlet of planned challenges. Ford is making the most of social media, and the teams will benefit from interactive online support from fans. The online followers can provide clues to help the participants along their routes, and Ford will be awarding ten brand new Focuses to the biggest supporters of the winning team. The whole event will be brought to you via webisodes on Hulu, beginning around February 1, 2011.
Casting is already under way, so if the Focus Rally America sounds like your thing, head to focusrally.com (http://www.focusrally.com) to sign up. In-person auditions will also be held in 11 major cities around the United States, with more information available at the event's website (http://www.focusrally.com). For the full details about Focus Rally America, check out the automaker's press release after the jump (http://www.autoblog.com/2010/10/04/ford-teaming-with-the-amazing-race-producers-for-focus-ra/#continued).
Gallery: 2012 Ford Focus (http://www.autoblog.com/photos/2012-ford-focus/)
http://www.blogcdn.com/www.autoblog.com/media/2010/09/newfordfocus-13_thumbnail.jpg (http://www.autoblog.com/photos/2012-ford-focus/#3406579)http://www.blogcdn.com/www.autoblog.com/media/2010/09/newfordfocus-12_thumbnail.jpg (http://www.autoblog.com/photos/2012-ford-focus/#3406578)http://www.blogcdn.com/www.autoblog.com/media/2010/09/newfordfocus-14_thumbnail.jpg (http://www.autoblog.com/photos/2012-ford-focus/#3406580)http://www.blogcdn.com/www.autoblog.com/media/2010/09/newfordfocus-15_thumbnail.jpg (http://www.autoblog.com/photos/2012-ford-focus/#3406581)http://www.blogcdn.com/www.autoblog.com/media/2010/09/newfordfocus-11_thumbnail.jpg (http://www.autoblog.com/photos/2012-ford-focus/#3406577)
[Source: Ford]Continue reading Ford teaming with The Amazing Race producers for Focus Rally America interactive marketing (http://www.autoblog.com/2010/10/04/ford-teaming-with-the-amazing-race-producers-for-focus-ra/)
Ford teaming with The Amazing Race producers for Focus Rally America interactive marketing (http://www.autoblog.com/2010/10/04/ford-teaming-with-the-amazing-race-producers-for-focus-ra/) originally appeared on Autoblog (http://www.autoblog.com) on Mon, 04 Oct 2010 18:01:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2010/10/04/ford-teaming-with-the-amazing-race-producers-for-focus-ra/) | Email this (http://www.autoblog.com/forward/19659817/) | Comments (http://www.autoblog.com/2010/10/04/ford-teaming-with-the-amazing-race-producers-for-focus-ra/#comments)
More... (http://www.autoblog.com/2010/10/04/ford-teaming-with-the-amazing-race-producers-for-focus-ra/)