Ford_News
11-19-2010, 09:10 AM
Filed under: Ford (http://www.autoblog.com/category/ford/)
http://www.blogcdn.com/www.autoblog.com/media/2010/11/ford-green-logo.jpg (http://www.autoblog.com/2010/11/19/ford-wins-first-ever-nielsen-automotive-green-marketer-of-the-y/#continued)General Motors (http://www.autoblog.com/make/gm) may be raking in the awards with its Chevrolet Volt (http://www.autoblog.com/model/volt) right now, but Ford (http://www.autoblog.com/make/ford) isn't exactly going unnoticed for its efforts on the green front. The Green Blue Oval has won Nielsen's first Automotive Green Marketer of the Year award. The honor is given to brands that help shape consumer awareness of environmental themes, and Ford beat out Chevrolet (http://www.autoblog.com/make/chevrolet), Honda (http://www.autoblog.com/make/honda), Mercedes-Benz (http://www.autoblog.com/make/mercedes-benz) and Toyota (http://www.autoblog.com/make/toyota) for this year's pick in the automotive category. According to Nielsen, the campaigns for both the Fiesta (http://www.autoblog.com/model/fiesta) and Fusion Hybrid (http://www.autoblog.com/model/fusion) helped tip the scales in the Ford direction. Additionally, Nielsen says that FoMoCo's decision to sponsor this year's hybrid-oriented American Idol helped out quite a bit as well.
This isn't just some popularity contest, though. Nielsen dug through three research studies to determine each manufacturer's effectiveness in green advertising. All told, over 7,000 participants were involved in the research. Hit the jump (http://www.autoblog.com/2010/11/19/ford-wins-first-ever-nielsen-automotive-green-marketer-of-the-y/#continued) for the press release.
[Source: Nielsen]Continue reading Ford wins first-ever Nielsen automotive 'Green Marketer of the Year' award (http://www.autoblog.com/2010/11/19/ford-wins-first-ever-nielsen-automotive-green-marketer-of-the-y/)
Ford wins first-ever Nielsen automotive 'Green Marketer of the Year' award (http://www.autoblog.com/2010/11/19/ford-wins-first-ever-nielsen-automotive-green-marketer-of-the-y/) originally appeared on Autoblog (http://www.autoblog.com) on Fri, 19 Nov 2010 11:00:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2010/11/19/ford-wins-first-ever-nielsen-automotive-green-marketer-of-the-y/) | Email this (http://www.autoblog.com/forward/19724533/) | Comments (http://www.autoblog.com/2010/11/19/ford-wins-first-ever-nielsen-automotive-green-marketer-of-the-y/#comments)
More... (http://www.autoblog.com/2010/11/19/ford-wins-first-ever-nielsen-automotive-green-marketer-of-the-y/)
http://www.blogcdn.com/www.autoblog.com/media/2010/11/ford-green-logo.jpg (http://www.autoblog.com/2010/11/19/ford-wins-first-ever-nielsen-automotive-green-marketer-of-the-y/#continued)General Motors (http://www.autoblog.com/make/gm) may be raking in the awards with its Chevrolet Volt (http://www.autoblog.com/model/volt) right now, but Ford (http://www.autoblog.com/make/ford) isn't exactly going unnoticed for its efforts on the green front. The Green Blue Oval has won Nielsen's first Automotive Green Marketer of the Year award. The honor is given to brands that help shape consumer awareness of environmental themes, and Ford beat out Chevrolet (http://www.autoblog.com/make/chevrolet), Honda (http://www.autoblog.com/make/honda), Mercedes-Benz (http://www.autoblog.com/make/mercedes-benz) and Toyota (http://www.autoblog.com/make/toyota) for this year's pick in the automotive category. According to Nielsen, the campaigns for both the Fiesta (http://www.autoblog.com/model/fiesta) and Fusion Hybrid (http://www.autoblog.com/model/fusion) helped tip the scales in the Ford direction. Additionally, Nielsen says that FoMoCo's decision to sponsor this year's hybrid-oriented American Idol helped out quite a bit as well.
This isn't just some popularity contest, though. Nielsen dug through three research studies to determine each manufacturer's effectiveness in green advertising. All told, over 7,000 participants were involved in the research. Hit the jump (http://www.autoblog.com/2010/11/19/ford-wins-first-ever-nielsen-automotive-green-marketer-of-the-y/#continued) for the press release.
[Source: Nielsen]Continue reading Ford wins first-ever Nielsen automotive 'Green Marketer of the Year' award (http://www.autoblog.com/2010/11/19/ford-wins-first-ever-nielsen-automotive-green-marketer-of-the-y/)
Ford wins first-ever Nielsen automotive 'Green Marketer of the Year' award (http://www.autoblog.com/2010/11/19/ford-wins-first-ever-nielsen-automotive-green-marketer-of-the-y/) originally appeared on Autoblog (http://www.autoblog.com) on Fri, 19 Nov 2010 11:00:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2010/11/19/ford-wins-first-ever-nielsen-automotive-green-marketer-of-the-y/) | Email this (http://www.autoblog.com/forward/19724533/) | Comments (http://www.autoblog.com/2010/11/19/ford-wins-first-ever-nielsen-automotive-green-marketer-of-the-y/#comments)
More... (http://www.autoblog.com/2010/11/19/ford-wins-first-ever-nielsen-automotive-green-marketer-of-the-y/)