Ford_News
03-27-2010, 12:43 PM
Filed under: Etc. (http://www.autoblog.com/category/etc/), Ford (http://www.autoblog.com/category/ford/), Lexus (http://www.autoblog.com/category/lexus/), Porsche (http://www.autoblog.com/category/porsche/)
http://www.blogcdn.com/www.autoblog.com/media/2010/03/porschekbb.jpg (http://mediaroom.kbb.com/kelley-blue-book-2010-brand-image-awards-shoppers-identify-attributes-associated-new-car-brands)
Kelley Blue Book has compiled and collated the data from its year-long Brand Watch Study, which, based on "consumer perception data, [shows] which brands best communicated certain features of their vehicles." Of the nine categories tabbed, Porsche (http://www.autoblog.com/make/porsche) took three: best performance brand, best exterior design in the luxury segment, and coolest brand. Double victories went to Ford (http://www.autoblog.com/make/ford) for most rugged truck brand and most family-friendly brand, and Lexus (http://www.autoblog.com/make/lexus) for best comfort and best interior design.
This list makes a lot more sense on the face of it than AAA's commuter picks (http://www.autoblog.com/2010/03/24/aaa-lists-top-picks-for-commuters/) released a couple of days ago, and Porsche makes excellent cases for winning all three categories - the 918 Spyder (http://www.autoblog.com/tag/918Spyder/) concept alone might be good enough to garner two of them. We do get a chuckle, though, from the KBB description of Porsche's most recent offering: "The new four-door Panamera only adds to the mystique." Indeed.
Shout-outs to all the winners, including Chevy (http://www.autoblog.com/make/chevrolet) for best exterior design in the non-luxury segment and Mercedes-Benz (http://www.autoblog.com/category/Mercedes-Benz/) for three-peating as best prestige brand. You'll find KBB's full presser with methodology and reasoning after the jump.
Gallery: 2011 Porsche 911 Turbo S (http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/)
http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100199a5_thumbnail.jpg (http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/)http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100196a5_thumbnail.jpg (http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/)http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100195a5_thumbnail.jpg (http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/)http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100198a5_thumbnail.jpg (http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/)http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100197a5_thumbnail.jpg (http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/)
Gallery: First Drive: 2010 Porsche Panamera (http://www.autoblog.com/photos/first-drive-porsche-panamera/low/)
http://www.blogcdn.com/www.autoblog.com/media/2009/06/18-porsche-panamera-fd_thumbnail.jpg (http://www.autoblog.com/photos/first-drive-porsche-panamera/low/)http://www.blogcdn.com/www.autoblog.com/media/2009/06/19-porsche-panamera-fd_thumbnail.jpg (http://www.autoblog.com/photos/first-drive-porsche-panamera/low/)http://www.blogcdn.com/www.autoblog.com/media/2009/06/20-porsche-panamera-fd_thumbnail.jpg (http://www.autoblog.com/photos/first-drive-porsche-panamera/low/)http://www.blogcdn.com/www.autoblog.com/media/2009/06/17-porsche-panamera-fd_thumbnail.jpg (http://www.autoblog.com/photos/first-drive-porsche-panamera/low/)http://www.blogcdn.com/www.autoblog.com/media/2009/06/27-porsche-panamera-fd_thumbnail.jpg (http://www.autoblog.com/photos/first-drive-porsche-panamera/low/)
[Source: KBB (http://mediaroom.kbb.com/kelley-blue-book-2010-brand-image-awards-shoppers-identify-attributes-associated-new-car-brands)]Continue reading Porsche a big winner in KBB's Brand Awards (http://www.autoblog.com/2010/03/27/porsche-a-big-winner-in-kbb-brand-awards/)
Porsche a big winner in KBB's Brand Awards (http://www.autoblog.com/2010/03/27/porsche-a-big-winner-in-kbb-brand-awards/) originally appeared on Autoblog (http://www.autoblog.com) on Sat, 27 Mar 2010 14:39:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Read (http://mediaroom.kbb.com/kelley-blue-book-2010-brand-image-awards-shoppers-identify-attributes-associated-new-car-brands) | Permalink (http://www.autoblog.com/2010/03/27/porsche-a-big-winner-in-kbb-brand-awards/) | Email this (http://www.autoblog.com/forward/19415461/) | Comments (http://www.autoblog.com/2010/03/27/porsche-a-big-winner-in-kbb-brand-awards/#comments)
More... (http://www.autoblog.com/2010/03/27/porsche-a-big-winner-in-kbb-brand-awards/)
http://www.blogcdn.com/www.autoblog.com/media/2010/03/porschekbb.jpg (http://mediaroom.kbb.com/kelley-blue-book-2010-brand-image-awards-shoppers-identify-attributes-associated-new-car-brands)
Kelley Blue Book has compiled and collated the data from its year-long Brand Watch Study, which, based on "consumer perception data, [shows] which brands best communicated certain features of their vehicles." Of the nine categories tabbed, Porsche (http://www.autoblog.com/make/porsche) took three: best performance brand, best exterior design in the luxury segment, and coolest brand. Double victories went to Ford (http://www.autoblog.com/make/ford) for most rugged truck brand and most family-friendly brand, and Lexus (http://www.autoblog.com/make/lexus) for best comfort and best interior design.
This list makes a lot more sense on the face of it than AAA's commuter picks (http://www.autoblog.com/2010/03/24/aaa-lists-top-picks-for-commuters/) released a couple of days ago, and Porsche makes excellent cases for winning all three categories - the 918 Spyder (http://www.autoblog.com/tag/918Spyder/) concept alone might be good enough to garner two of them. We do get a chuckle, though, from the KBB description of Porsche's most recent offering: "The new four-door Panamera only adds to the mystique." Indeed.
Shout-outs to all the winners, including Chevy (http://www.autoblog.com/make/chevrolet) for best exterior design in the non-luxury segment and Mercedes-Benz (http://www.autoblog.com/category/Mercedes-Benz/) for three-peating as best prestige brand. You'll find KBB's full presser with methodology and reasoning after the jump.
Gallery: 2011 Porsche 911 Turbo S (http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/)
http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100199a5_thumbnail.jpg (http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/)http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100196a5_thumbnail.jpg (http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/)http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100195a5_thumbnail.jpg (http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/)http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100198a5_thumbnail.jpg (http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/)http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100197a5_thumbnail.jpg (http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/)
Gallery: First Drive: 2010 Porsche Panamera (http://www.autoblog.com/photos/first-drive-porsche-panamera/low/)
http://www.blogcdn.com/www.autoblog.com/media/2009/06/18-porsche-panamera-fd_thumbnail.jpg (http://www.autoblog.com/photos/first-drive-porsche-panamera/low/)http://www.blogcdn.com/www.autoblog.com/media/2009/06/19-porsche-panamera-fd_thumbnail.jpg (http://www.autoblog.com/photos/first-drive-porsche-panamera/low/)http://www.blogcdn.com/www.autoblog.com/media/2009/06/20-porsche-panamera-fd_thumbnail.jpg (http://www.autoblog.com/photos/first-drive-porsche-panamera/low/)http://www.blogcdn.com/www.autoblog.com/media/2009/06/17-porsche-panamera-fd_thumbnail.jpg (http://www.autoblog.com/photos/first-drive-porsche-panamera/low/)http://www.blogcdn.com/www.autoblog.com/media/2009/06/27-porsche-panamera-fd_thumbnail.jpg (http://www.autoblog.com/photos/first-drive-porsche-panamera/low/)
[Source: KBB (http://mediaroom.kbb.com/kelley-blue-book-2010-brand-image-awards-shoppers-identify-attributes-associated-new-car-brands)]Continue reading Porsche a big winner in KBB's Brand Awards (http://www.autoblog.com/2010/03/27/porsche-a-big-winner-in-kbb-brand-awards/)
Porsche a big winner in KBB's Brand Awards (http://www.autoblog.com/2010/03/27/porsche-a-big-winner-in-kbb-brand-awards/) originally appeared on Autoblog (http://www.autoblog.com) on Sat, 27 Mar 2010 14:39:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Read (http://mediaroom.kbb.com/kelley-blue-book-2010-brand-image-awards-shoppers-identify-attributes-associated-new-car-brands) | Permalink (http://www.autoblog.com/2010/03/27/porsche-a-big-winner-in-kbb-brand-awards/) | Email this (http://www.autoblog.com/forward/19415461/) | Comments (http://www.autoblog.com/2010/03/27/porsche-a-big-winner-in-kbb-brand-awards/#comments)
More... (http://www.autoblog.com/2010/03/27/porsche-a-big-winner-in-kbb-brand-awards/)