Ford_News
01-05-2011, 11:38 AM
Filed under: Car Buying (http://www.autoblog.com/category/carbuying/), Etc. (http://www.autoblog.com/category/etc/), Ford (http://www.autoblog.com/category/ford/), Toyota (http://www.autoblog.com/category/toyota/)
http://www.blogcdn.com/www.autoblog.com/media/2011/01/ford-630-1294244953.jpg (http://www.autoblog.com/2011/01/05/ford-nearly-overtakes-toyota-in-consumer-reports-brand/#continued)
Consumer Reports has just released its latest brand perception study, and for the first time, Ford (http://www.autoblog.com/make/ford) seems to be giving Toyota (http://www.autoblog.com/make/toyota) a run for its money. According to CR, the two brands are nearly tied up, though Ford has edged ahead in categories like safety, quality and value. The Blue Oval has been gaining serious ground recently - jumping 35 percentage points in the study in just two years. Meanwhile, Toyota has seen its score fall by 45 percentage points in the same period of time.
The study measures each brand across a handful of categories, including safety, quality, value, performance, design/style, technology/innovation and environmentally friendly/green. Scores are then averaged to generate a total brand perception. Consumer Reports notes that Toyota still leads the green category by leaps and bounds with a score of 46, though interestingly, it notes that buyers seem to be less and less concerned with just how environmentally friendly their vehicles are. Ford, meanwhile holds onto just 18 percentage points in the same category. Hit the jump (http://www.autoblog.com/2011/01/05/ford-nearly-overtakes-toyota-in-consumer-reports-brand/#continued) for the full press blast.
[Source: Consumer Reports (http://www.consumerreports.org/cro/index.htm)]Continue reading Ford nearly overtakes Toyota in Consumer Reports Brand Perception Survey (http://www.autoblog.com/2011/01/05/ford-nearly-overtakes-toyota-in-consumer-reports-brand/)
Ford nearly overtakes Toyota in Consumer Reports Brand Perception Survey (http://www.autoblog.com/2011/01/05/ford-nearly-overtakes-toyota-in-consumer-reports-brand/) originally appeared on Autoblog (http://www.autoblog.com) on Wed, 05 Jan 2011 13:29:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
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http://www.blogcdn.com/www.autoblog.com/media/2011/01/ford-630-1294244953.jpg (http://www.autoblog.com/2011/01/05/ford-nearly-overtakes-toyota-in-consumer-reports-brand/#continued)
Consumer Reports has just released its latest brand perception study, and for the first time, Ford (http://www.autoblog.com/make/ford) seems to be giving Toyota (http://www.autoblog.com/make/toyota) a run for its money. According to CR, the two brands are nearly tied up, though Ford has edged ahead in categories like safety, quality and value. The Blue Oval has been gaining serious ground recently - jumping 35 percentage points in the study in just two years. Meanwhile, Toyota has seen its score fall by 45 percentage points in the same period of time.
The study measures each brand across a handful of categories, including safety, quality, value, performance, design/style, technology/innovation and environmentally friendly/green. Scores are then averaged to generate a total brand perception. Consumer Reports notes that Toyota still leads the green category by leaps and bounds with a score of 46, though interestingly, it notes that buyers seem to be less and less concerned with just how environmentally friendly their vehicles are. Ford, meanwhile holds onto just 18 percentage points in the same category. Hit the jump (http://www.autoblog.com/2011/01/05/ford-nearly-overtakes-toyota-in-consumer-reports-brand/#continued) for the full press blast.
[Source: Consumer Reports (http://www.consumerreports.org/cro/index.htm)]Continue reading Ford nearly overtakes Toyota in Consumer Reports Brand Perception Survey (http://www.autoblog.com/2011/01/05/ford-nearly-overtakes-toyota-in-consumer-reports-brand/)
Ford nearly overtakes Toyota in Consumer Reports Brand Perception Survey (http://www.autoblog.com/2011/01/05/ford-nearly-overtakes-toyota-in-consumer-reports-brand/) originally appeared on Autoblog (http://www.autoblog.com) on Wed, 05 Jan 2011 13:29:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2011/01/05/ford-nearly-overtakes-toyota-in-consumer-reports-brand/) | Email this (http://www.autoblog.com/forward/19787972/) | Comments (http://www.autoblog.com/2011/01/05/ford-nearly-overtakes-toyota-in-consumer-reports-brand/#comments)
More... (http://www.autoblog.com/2011/01/05/ford-nearly-overtakes-toyota-in-consumer-reports-brand/)