Ford_News
03-27-2011, 03:05 PM
Filed under: Ford (http://www.autoblog.com/category/ford/), Mercedes-Benz (http://www.autoblog.com/category/mercedes-benz/)
http://www.blogcdn.com/www.autoblog.com/media/2011/03/harris-poll-automotive.jpgThe latest Harris polls are out, and the big winners in the automotive sector are Ford (http://autoblog.com/make/ford/) and Mercedes-Benz (http://autoblog.com/make/mercedes-benz/). The two brands made the top of the list for full-line and luxury automakers by scoring highest in terms of customer connection, commitment, equity and trust.
Ford took the top spot for full-line automotive due in part to strong new products, beating out Chevrolet (http://autoblog.com/make/chevrolet/), Honda (http://autoblog.com/make/honda/) and Toyota (http://autoblog.com/make/toyota/). Chevy finished second, while Toyota dropped from first place to fourth overall. Hyundai (http://autoblog.com/make/hyundai/) and Kia (http://autoblog.com/make/kia/) were pointed out as fast risers in the survey, though neither automaker made the full-line top 10.
On the Luxury front, Mercedes-Benz took the top prize away from Lexus, though Toyota's luxury arm only slipped one spot to number two. BMW (http://autoblog.com/make/bmw/), Infiniti (http://autoblog.com/make/infiniti) and Acura (http://autoblog.com/make/acura/) round out the top five.
A total of 25,099 people aged 15 and up were randomly asked about 60 brands out of a total of 1,273. Each brand was given a total of at least 1,000 responses, with rankings chosen based on a calculation of Familiarity, Quality, and Purchase Consideration. Hit the jump to read over the Harris Interactive press release.
[Source: Harris Interactive]Continue reading Ford, Mercedes-Benz named top brands in new Harris polls (http://www.autoblog.com/2011/03/27/ford-mercedes-benz-named-top-brands-in-new-harris-polls/)
Ford, Mercedes-Benz named top brands in new Harris polls (http://www.autoblog.com/2011/03/27/ford-mercedes-benz-named-top-brands-in-new-harris-polls/) originally appeared on Autoblog (http://www.autoblog.com) on Sun, 27 Mar 2011 17:02:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
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http://www.blogcdn.com/www.autoblog.com/media/2011/03/harris-poll-automotive.jpgThe latest Harris polls are out, and the big winners in the automotive sector are Ford (http://autoblog.com/make/ford/) and Mercedes-Benz (http://autoblog.com/make/mercedes-benz/). The two brands made the top of the list for full-line and luxury automakers by scoring highest in terms of customer connection, commitment, equity and trust.
Ford took the top spot for full-line automotive due in part to strong new products, beating out Chevrolet (http://autoblog.com/make/chevrolet/), Honda (http://autoblog.com/make/honda/) and Toyota (http://autoblog.com/make/toyota/). Chevy finished second, while Toyota dropped from first place to fourth overall. Hyundai (http://autoblog.com/make/hyundai/) and Kia (http://autoblog.com/make/kia/) were pointed out as fast risers in the survey, though neither automaker made the full-line top 10.
On the Luxury front, Mercedes-Benz took the top prize away from Lexus, though Toyota's luxury arm only slipped one spot to number two. BMW (http://autoblog.com/make/bmw/), Infiniti (http://autoblog.com/make/infiniti) and Acura (http://autoblog.com/make/acura/) round out the top five.
A total of 25,099 people aged 15 and up were randomly asked about 60 brands out of a total of 1,273. Each brand was given a total of at least 1,000 responses, with rankings chosen based on a calculation of Familiarity, Quality, and Purchase Consideration. Hit the jump to read over the Harris Interactive press release.
[Source: Harris Interactive]Continue reading Ford, Mercedes-Benz named top brands in new Harris polls (http://www.autoblog.com/2011/03/27/ford-mercedes-benz-named-top-brands-in-new-harris-polls/)
Ford, Mercedes-Benz named top brands in new Harris polls (http://www.autoblog.com/2011/03/27/ford-mercedes-benz-named-top-brands-in-new-harris-polls/) originally appeared on Autoblog (http://www.autoblog.com) on Sun, 27 Mar 2011 17:02:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2011/03/27/ford-mercedes-benz-named-top-brands-in-new-harris-polls/) | Email this (http://www.autoblog.com/forward/19888571/) | Comments (http://www.autoblog.com/2011/03/27/ford-mercedes-benz-named-top-brands-in-new-harris-polls/#comments)
More... (http://www.autoblog.com/2011/03/27/ford-mercedes-benz-named-top-brands-in-new-harris-polls/)