Ford_News
05-13-2011, 11:16 AM
Filed under: Car Buying (http://www.autoblog.com/category/carbuying/), Etc. (http://www.autoblog.com/category/etc/), Ford (http://www.autoblog.com/category/ford/), GM (http://www.autoblog.com/category/gm/), Earnings/Financials (http://www.autoblog.com/category/earnings-financials/)
http://www.blogcdn.com/www.autoblog.com/media/2011/05/gm-250-1305243257.jpg (http://online.wsj.com/article/SB10001424052748703983104576263312463666954.html)T he Wall Street Journal is reporting that General Motors (http://www.autoblog.com/make/gm) has been unable to hold onto the loyalty of new car shoppers who formerly owned vehicles from one of the automakers now-defunct brands. Hummer (http://www.autoblog.com/tag/hummer), Pontiac (http://www.autoblog.com/tag/pontiac) and Saturn (http://www.autoblog.com/tag/saturn) owners are now turning outside of the GM family for their new purchases.
Despite the fact that GM has offered up to $1,000 to those customers during January and February, around 71 percent of Saturn owners traded their vehicle for another brand this year. Likewise, 70 percent of Pontiac drivers opted for a different make when it came time to replace their vehicle in 2011.
While 23 percent of Saturn drivers switched for a Chevrolet (http://www.autoblog.com/make/chevrolet), 35 percent turned in their keys for a Honda (http://www.autoblog.com/make/honda), Toyota (http://www.autoblog.com/make/toyota) or Ford (http://www.autoblog.com/make/ford) product.
Speaking of Ford, the report notes that Blue Oval is suffering from similar woes when it comes to Mercury (http://www.autoblog.com/tag/mercury\) customers. Those buyers headed towards other automakers at a rate of 65 percent this year.GM failing to keep Hummer, Pontiac and Saturn buyers in the fold (http://www.autoblog.com/2011/05/13/gm-failing-to-keep-hummer-pontiac-and-saturn-buyers-in-the-fold/) originally appeared on Autoblog (http://www.autoblog.com) on Fri, 13 May 2011 13:01:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2011/05/13/gm-failing-to-keep-hummer-pontiac-and-saturn-buyers-in-the-fold/) | Email this (http://www.autoblog.com/forward/19939361/) | Comments (http://www.autoblog.com/2011/05/13/gm-failing-to-keep-hummer-pontiac-and-saturn-buyers-in-the-fold/#comments)
More... (http://www.autoblog.com/2011/05/13/gm-failing-to-keep-hummer-pontiac-and-saturn-buyers-in-the-fold/)
http://www.blogcdn.com/www.autoblog.com/media/2011/05/gm-250-1305243257.jpg (http://online.wsj.com/article/SB10001424052748703983104576263312463666954.html)T he Wall Street Journal is reporting that General Motors (http://www.autoblog.com/make/gm) has been unable to hold onto the loyalty of new car shoppers who formerly owned vehicles from one of the automakers now-defunct brands. Hummer (http://www.autoblog.com/tag/hummer), Pontiac (http://www.autoblog.com/tag/pontiac) and Saturn (http://www.autoblog.com/tag/saturn) owners are now turning outside of the GM family for their new purchases.
Despite the fact that GM has offered up to $1,000 to those customers during January and February, around 71 percent of Saturn owners traded their vehicle for another brand this year. Likewise, 70 percent of Pontiac drivers opted for a different make when it came time to replace their vehicle in 2011.
While 23 percent of Saturn drivers switched for a Chevrolet (http://www.autoblog.com/make/chevrolet), 35 percent turned in their keys for a Honda (http://www.autoblog.com/make/honda), Toyota (http://www.autoblog.com/make/toyota) or Ford (http://www.autoblog.com/make/ford) product.
Speaking of Ford, the report notes that Blue Oval is suffering from similar woes when it comes to Mercury (http://www.autoblog.com/tag/mercury\) customers. Those buyers headed towards other automakers at a rate of 65 percent this year.GM failing to keep Hummer, Pontiac and Saturn buyers in the fold (http://www.autoblog.com/2011/05/13/gm-failing-to-keep-hummer-pontiac-and-saturn-buyers-in-the-fold/) originally appeared on Autoblog (http://www.autoblog.com) on Fri, 13 May 2011 13:01:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2011/05/13/gm-failing-to-keep-hummer-pontiac-and-saturn-buyers-in-the-fold/) | Email this (http://www.autoblog.com/forward/19939361/) | Comments (http://www.autoblog.com/2011/05/13/gm-failing-to-keep-hummer-pontiac-and-saturn-buyers-in-the-fold/#comments)
More... (http://www.autoblog.com/2011/05/13/gm-failing-to-keep-hummer-pontiac-and-saturn-buyers-in-the-fold/)