Ford_News
09-01-2011, 05:42 PM
Filed under: Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Videos (http://www.autoblog.com/category/videos/), Ford (http://www.autoblog.com/category/ford/)
http://www.blogcdn.com/www.autoblog.com/media/2011/09/ford-focus-st.jpg (http://www.mnfords.com/2011/09/01/ford-to-release-series-of-2012-focus-st-background-vids-via-face/#continued)
Ford (http://www.autoblog.com/ford/) embraced the social media movement early on, and it proved a successful tactic ahead of the launch of its then all-new Fiesta (http://www.autoblog.com/ford/fiesta/). The automaker is once again taking to Facebook and Twitter, this time to keep hatchback fans in the loop of the production progress of the upcoming Ford Focus ST (http://www.autoblog.com/ford/focus/). Key folks involved in the development of the hot hatch are putting together video updates, which will then be offered up exclusively to the vehicles Facebook fans and Twitter followers.
Over 300,000 Facebook users have signed on to get updates on the car so far.
The first video shows Jost Capito, Ford's director of global performance vehicles and motorsport business development, behind the wheel of a Focus ST as it takes on various driving conditions at the automaker's Lommel test facility in Belgium. Click past the jump (http://www.mnfords.com/2011/09/01/ford-to-release-series-of-2012-focus-st-background-vids-via-face/#continued) to see Capito explain his testing, and how the Lommel facility mimics roads from around the world. Also, head over to Facebook.com/FordFocus (http://www.facebook.com/fordfocus) if you want to become a fan of the upcoming ST.Continue reading Ford to release series of 2012 Focus ST background vids via Facebook (http://www.autoblog.com/2011/09/01/ford-to-release-series-of-2012-focus-st-background-vids-via-face/)
Ford to release series of 2012 Focus ST background vids via Facebook (http://www.autoblog.com/2011/09/01/ford-to-release-series-of-2012-focus-st-background-vids-via-face/) originally appeared on Autoblog (http://www.autoblog.com) on Thu, 01 Sep 2011 19:28:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2011/09/01/ford-to-release-series-of-2012-focus-st-background-vids-via-face/) | Email this (http://www.autoblog.com/forward/20032985/) | Comments (http://www.autoblog.com/2011/09/01/ford-to-release-series-of-2012-focus-st-background-vids-via-face/#comments)
More... (http://www.autoblog.com/2011/09/01/ford-to-release-series-of-2012-focus-st-background-vids-via-face/)
http://www.blogcdn.com/www.autoblog.com/media/2011/09/ford-focus-st.jpg (http://www.mnfords.com/2011/09/01/ford-to-release-series-of-2012-focus-st-background-vids-via-face/#continued)
Ford (http://www.autoblog.com/ford/) embraced the social media movement early on, and it proved a successful tactic ahead of the launch of its then all-new Fiesta (http://www.autoblog.com/ford/fiesta/). The automaker is once again taking to Facebook and Twitter, this time to keep hatchback fans in the loop of the production progress of the upcoming Ford Focus ST (http://www.autoblog.com/ford/focus/). Key folks involved in the development of the hot hatch are putting together video updates, which will then be offered up exclusively to the vehicles Facebook fans and Twitter followers.
Over 300,000 Facebook users have signed on to get updates on the car so far.
The first video shows Jost Capito, Ford's director of global performance vehicles and motorsport business development, behind the wheel of a Focus ST as it takes on various driving conditions at the automaker's Lommel test facility in Belgium. Click past the jump (http://www.mnfords.com/2011/09/01/ford-to-release-series-of-2012-focus-st-background-vids-via-face/#continued) to see Capito explain his testing, and how the Lommel facility mimics roads from around the world. Also, head over to Facebook.com/FordFocus (http://www.facebook.com/fordfocus) if you want to become a fan of the upcoming ST.Continue reading Ford to release series of 2012 Focus ST background vids via Facebook (http://www.autoblog.com/2011/09/01/ford-to-release-series-of-2012-focus-st-background-vids-via-face/)
Ford to release series of 2012 Focus ST background vids via Facebook (http://www.autoblog.com/2011/09/01/ford-to-release-series-of-2012-focus-st-background-vids-via-face/) originally appeared on Autoblog (http://www.autoblog.com) on Thu, 01 Sep 2011 19:28:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2011/09/01/ford-to-release-series-of-2012-focus-st-background-vids-via-face/) | Email this (http://www.autoblog.com/forward/20032985/) | Comments (http://www.autoblog.com/2011/09/01/ford-to-release-series-of-2012-focus-st-background-vids-via-face/#comments)
More... (http://www.autoblog.com/2011/09/01/ford-to-release-series-of-2012-focus-st-background-vids-via-face/)