Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad

[Ford_News]

Filed under: Truck (http://www.autoblog.com/category/trucks/), Government/Legal (http://www.autoblog.com/category/government-legal/), Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Chevrolet (http://www.autoblog.com/category/chevrolet/), Ford (http://www.autoblog.com/category/ford/)
http://www.blogcdn.com/www.autoblog.com/media/2012/02/silveradoadupsetford.jpg (http://www.mnfords.com/2012/02/05/ford-asks-chevrolet-then-nbc-to-pull-silverado-super-bowl-ad/#continued)

Chevrolet (http://www.autoblog.com/chevrolet) is having some pointed fun with its apocalyptic Super Bowl ad (http://www.autoblog.com/2012/02/03/chevy-silverado-takes-shot-at-ford-in-apocalyptic-super-bowl-ad/) featuring the Silverado (http://wwww.autoblog.com/chevrolet/silverado) called "2012," only the fun is pointed directly at Ford (http://www.autoblog.com/ford), which finds it a little too sharp to be all that much fun. So on the eve of the big game, Ford sent Chevy a cease-and-desist letter to pull the ad and "pressured" NBC not to run the commercial, according to a report on Yahoo!'s Motoramic (http://autos.yahoo.com/blogs/motoramic/ford-asks-chevy-pull-super-bowl-pickup-ad-180038223.html) blog. Chevy has released a statement in response, which you can read after the jump (http://www.mnfords.com/2012/02/05/ford-asks-chevrolet-then-nbc-to-pull-silverado-super-bowl-ad/#continued), indicating that the ad will run despite Ford's protest.

Ford found no reason to chuckle at some of the commercial's claims, "particularly around durability." One in particular comes from a character that says of their now-deceased, F-150-driving pal, "Dave didn't drive the longest-lasting most dependable truck on the road. Dave drove a Ford."

Ford spokesman Mike Levine says his company has more trucks with 250,000-plus miles on the road than any other brand, which would appear to contradict the small print that appears in the "2012" ad that reads, "Dependability based on longevity: 1981-2011 full-size pickup registrations." Ford says its lawyers will decide what to do (if anything) after the ad airs during tonight's game, but Chevy's legal minions must have vetted the spot closely well before time.

Or Ford could take Chevy marketing honcho Joel Ewanick up on his offer and bide its time. Said Ewanick, "We can wait until the world ends, and if we need to, we will apologize."Continue reading Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad (http://www.autoblog.com/2012/02/05/ford-asks-chevrolet-then-nbc-to-pull-silverado-super-bowl-ad/)
Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad (http://www.autoblog.com/2012/02/05/ford-asks-chevrolet-then-nbc-to-pull-silverado-super-bowl-ad/) originally appeared on Autoblog (http://www.autoblog.com) on Sun, 05 Feb 2012 17:55:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2012/02/05/ford-asks-chevrolet-then-nbc-to-pull-silverado-super-bowl-ad/) | Email this (http://www.autoblog.com/forward/20164804/) | Comments (http://www.autoblog.com/2012/02/05/ford-asks-chevrolet-then-nbc-to-pull-silverado-super-bowl-ad/#comments)

More... (http://www.autoblog.com/2012/02/05/ford-asks-chevrolet-then-nbc-to-pull-silverado-super-bowl-ad/)

[DNeinstadt]

I did find this interesting. I was waiting for a Ford commercial all night. :(

Dan

[N8's98GT]

I think Ford should come out with a new commercial that is in response to this... there were so many problems with the GM Superbowl commerical, anyways. First off, I'd rather be dead than be left on earth with 5 dudes.... no women! come on! Then the fact that there were only 5 or 6 guys, so I guess that means only a select few people would actually drive a GMC/Chevy truck.

Anywho, here's what I'd do if I were on Fords marketing team...

Start by showing a new Ford F-150, then have the camera zoom out to show that it's sitting in a spaceship that's on its way to another planet with a bunch of hot women and Mike Rowe... cut to the 5 dudes standing on earth, and have Mike Rowe say something about Ford planning for the future and managing its finances as opposed to GM who didn't... Ford/Rowe is therefore saving humankind and at the end have Rowe put his arms around 2 of the many hot women and walk away from the camera.

I think that kind of a rebuttal commercial would be hysterical.

[TF2v97SN]

I think Ford should come out with a new commercial that is in response to this... there were so many problems with the GM Superbowl commerical, anyways. First off, I'd rather be dead than be left on earth with 5 dudes.... no women! come on! Then the fact that there were only 5 or 6 guys, so I guess that means only a select few people would actually drive a GMC/Chevy truck.

Anywho, here's what I'd do if I were on Fords marketing team...

Start by showing a new Ford F-150, then have the camera zoom out to show that it's sitting in a spaceship that's on its way to another planet with a bunch of hot women and Mike Rowe... cut to the 5 dudes standing on earth, and have Mike Rowe say something about Ford planning for the future and managing its finances as opposed to GM who didn't... Ford/Rowe is therefore saving humankind and at the end have Rowe put his arms around 2 of the many hot women and walk away from the camera.

I think that kind of a rebuttal commercial would be hysterical.

i loled.....

[Stilz]

Forget legal... here's proof Chevy is Full of stink.


http://www.youtube.com/watch?v=TjCJC2UvDNo

:djparty:

[notnss]

I laughed at the commercial, people take the Ford vs Chevy stuff too seriously.