Ford_News
02-15-2012, 01:12 PM
Filed under: Coupe (http://www.autoblog.com/category/coupes/), Performance (http://www.autoblog.com/category/sports/), Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Ford (http://www.autoblog.com/category/ford/), Design/Style (http://www.autoblog.com/category/design-style/)
http://www.blogcdn.com/www.autoblog.com/media/2012/02/dalena-henriques-1329332926.jpg (http://www.autoblog.com/photos/dalena-henriques-and-ford-mustang/)
Capitalizing on the allure of attractive models for automotive advertising is anything but a recent phenomenon. Inventing a supermodel, on the other hand, is one of the more inspired tactics we've stumbled across in recent memory.
According to the marketing gurus at Adweek, Ford (http://autoblog.com/ford) has placed a full-page advertisement in the 2012 Sports Illustrated Swimsuit Edition that includes a beautiful blue Mustang (http://autoblog.com/ford/mustang) posing alongside what appears to be an equally beautiful and scantily clad model named Dalena Henriques. A quick Google search on her name, not surprisingly, brings up dalenahenriques.com (http://dalenahenriques.com/) as the top result.
Here's where things get a bit tricky. It seems Dalena Henriques may not be a real person at all. A visit to her website shows the stunning brunette in pose after pose with the 2013 Mustang, and her face is never fully in the frame. The Mustang, though, is front and center in every single image. Clever, Ford. Very clever.Ford's clever Sports Illustrated Swimsuit ad features phantom model (http://www.autoblog.com/2012/02/15/fords-clever-sports-illustrated-swimsuit-ad-features-pha/) originally appeared on Autoblog (http://www.autoblog.com) on Wed, 15 Feb 2012 14:58:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2012/02/15/fords-clever-sports-illustrated-swimsuit-ad-features-pha/) | Email this (http://www.autoblog.com/forward/20172575/) | Comments (http://www.autoblog.com/2012/02/15/fords-clever-sports-illustrated-swimsuit-ad-features-pha/#comments)
More... (http://www.autoblog.com/2012/02/15/fords-clever-sports-illustrated-swimsuit-ad-features-pha/)
http://www.blogcdn.com/www.autoblog.com/media/2012/02/dalena-henriques-1329332926.jpg (http://www.autoblog.com/photos/dalena-henriques-and-ford-mustang/)
Capitalizing on the allure of attractive models for automotive advertising is anything but a recent phenomenon. Inventing a supermodel, on the other hand, is one of the more inspired tactics we've stumbled across in recent memory.
According to the marketing gurus at Adweek, Ford (http://autoblog.com/ford) has placed a full-page advertisement in the 2012 Sports Illustrated Swimsuit Edition that includes a beautiful blue Mustang (http://autoblog.com/ford/mustang) posing alongside what appears to be an equally beautiful and scantily clad model named Dalena Henriques. A quick Google search on her name, not surprisingly, brings up dalenahenriques.com (http://dalenahenriques.com/) as the top result.
Here's where things get a bit tricky. It seems Dalena Henriques may not be a real person at all. A visit to her website shows the stunning brunette in pose after pose with the 2013 Mustang, and her face is never fully in the frame. The Mustang, though, is front and center in every single image. Clever, Ford. Very clever.Ford's clever Sports Illustrated Swimsuit ad features phantom model (http://www.autoblog.com/2012/02/15/fords-clever-sports-illustrated-swimsuit-ad-features-pha/) originally appeared on Autoblog (http://www.autoblog.com) on Wed, 15 Feb 2012 14:58:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2012/02/15/fords-clever-sports-illustrated-swimsuit-ad-features-pha/) | Email this (http://www.autoblog.com/forward/20172575/) | Comments (http://www.autoblog.com/2012/02/15/fords-clever-sports-illustrated-swimsuit-ad-features-pha/#comments)
More... (http://www.autoblog.com/2012/02/15/fords-clever-sports-illustrated-swimsuit-ad-features-pha/)