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Ford_News
03-12-2012, 07:15 AM
Filed under: SUV (http://www.autoblog.com/category/suvs/), Etc. (http://www.autoblog.com/category/etc/), Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Crossover (http://www.autoblog.com/category/crossovers-cuvs/), Ford (http://www.autoblog.com/category/ford/), Celebrities (http://www.autoblog.com/category/celebrities/), Humor (http://www.autoblog.com/category/humor/)
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Ford (http://www.autoblog.com/ford) is turning to prime-time TV to introduce the 2013 Escape (http://www.autoblog.com/ford/escape). The vehicle will be front and center in "Escape Routes," a new NBC (http://www.autoblog.com/tag/nbc) reality show that pits six teams of two against one another in a road-trip competition with layovers in Los Angeles, New York, Las Vegas, Atlanta, Miami and San Francisco. Viewers, meanwhile, can interact with the show's contestants and participate via EscapeRoutes.com. Ford says the online community will even have a chance to impact the final outcome of the game, though it's unclear exactly how.

Currently, NBC and Ford have chosen five teams for the competition, and four more duos are currently duking it out for the last spot. According to the automaker, the team that takes home the gold in the final competition will win $100,000 and two Ford Escape models. "Escape Routes" is set to air for six episodes on Saturday nights at 8 pm EST, starting on March 31. Hit the jump (http://www.mnfords.com/2012/03/12/ford-teams-up-with-nbc-for-escape-based-reality-tv-show/#continued) for the full press release.Continue reading Ford teams up with NBC for Escape-based reality TV show (http://www.autoblog.com/2012/03/12/ford-teams-up-with-nbc-for-escape-based-reality-tv-show/)
Ford teams up with NBC for Escape-based reality TV show (http://www.autoblog.com/2012/03/12/ford-teams-up-with-nbc-for-escape-based-reality-tv-show/) originally appeared on Autoblog (http://www.autoblog.com) on Mon, 12 Mar 2012 07:57:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
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