Ford_News
03-24-2012, 07:37 AM
Filed under: Etc. (http://www.autoblog.com/category/etc/), Ford (http://www.autoblog.com/category/ford/)
http://www.blogcdn.com/www.autoblog.com/media/2012/03/bryce-hoffman-at-aol.jpg (http://www.mnfords.com/2012/03/24/book-review-bryce-g-hoffmans-new-american-icon-book-on/#continued)
There is little question that Ford (http://www.autoblog.com/ford/), under the leadership of CEO Alan Mulally (http://www.autoblog.com/tag/mulally/), has perhaps never looked better in terms of product and financial stability.
But it's been less than four years since the company's stock was hovering near $1.00 a share. The Ford family was making noise about selling out. And Mulally was actually lampooned on Saturday Night Live.
Bryce G. Hoffman, a reporter for The Detroit News, has penned a new book, American Icon: Alan Mulally and the Fight to Save Ford Motor Company (http://www.autoblog.com/2012/03/02/book-ford-secretly-partnered-with-toyota-honda-during-economic/), on the fall and rise of the Blue Oval. The book really begins with the 2000-2001 Firestone (http://www.autoblog.com/tag/firestone) tire recall, continues through the 2008 financial meltdown and eventually finishes with the comeback and reformation of the company under Mulally.
David Kiley, Editor-in-Chief of our sister site, AOL Autos, reviews the book here (http://www.huffingtonpost.com/david-kiley/book-review-fords-comeback-american-icon_b_1354255.html) for HuffingtonPost Detroit, bu you can check out a video interview with Hoffman talking all things Ford after the jump (http://www.mnfords.com/2012/03/24/book-review-bryce-g-hoffmans-new-american-icon-book-on/#continued).Continue reading Book Review: Bryce G. Hoffman's new American Icon book on Ford [w/video] (http://www.autoblog.com/2012/03/24/book-review-bryce-g-hoffmans-new-american-icon-book-on/)
Book Review: Bryce G. Hoffman's new American Icon book on Ford [w/video] (http://www.autoblog.com/2012/03/24/book-review-bryce-g-hoffmans-new-american-icon-book-on/) originally appeared on Autoblog (http://www.autoblog.com) on Sat, 24 Mar 2012 09:01:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2012/03/24/book-review-bryce-g-hoffmans-new-american-icon-book-on/) | Email this (http://www.autoblog.com/forward/20199873/) | Comments (http://www.autoblog.com/2012/03/24/book-review-bryce-g-hoffmans-new-american-icon-book-on/#comments)
More... (http://www.autoblog.com/2012/03/24/book-review-bryce-g-hoffmans-new-american-icon-book-on/)
http://www.blogcdn.com/www.autoblog.com/media/2012/03/bryce-hoffman-at-aol.jpg (http://www.mnfords.com/2012/03/24/book-review-bryce-g-hoffmans-new-american-icon-book-on/#continued)
There is little question that Ford (http://www.autoblog.com/ford/), under the leadership of CEO Alan Mulally (http://www.autoblog.com/tag/mulally/), has perhaps never looked better in terms of product and financial stability.
But it's been less than four years since the company's stock was hovering near $1.00 a share. The Ford family was making noise about selling out. And Mulally was actually lampooned on Saturday Night Live.
Bryce G. Hoffman, a reporter for The Detroit News, has penned a new book, American Icon: Alan Mulally and the Fight to Save Ford Motor Company (http://www.autoblog.com/2012/03/02/book-ford-secretly-partnered-with-toyota-honda-during-economic/), on the fall and rise of the Blue Oval. The book really begins with the 2000-2001 Firestone (http://www.autoblog.com/tag/firestone) tire recall, continues through the 2008 financial meltdown and eventually finishes with the comeback and reformation of the company under Mulally.
David Kiley, Editor-in-Chief of our sister site, AOL Autos, reviews the book here (http://www.huffingtonpost.com/david-kiley/book-review-fords-comeback-american-icon_b_1354255.html) for HuffingtonPost Detroit, bu you can check out a video interview with Hoffman talking all things Ford after the jump (http://www.mnfords.com/2012/03/24/book-review-bryce-g-hoffmans-new-american-icon-book-on/#continued).Continue reading Book Review: Bryce G. Hoffman's new American Icon book on Ford [w/video] (http://www.autoblog.com/2012/03/24/book-review-bryce-g-hoffmans-new-american-icon-book-on/)
Book Review: Bryce G. Hoffman's new American Icon book on Ford [w/video] (http://www.autoblog.com/2012/03/24/book-review-bryce-g-hoffmans-new-american-icon-book-on/) originally appeared on Autoblog (http://www.autoblog.com) on Sat, 24 Mar 2012 09:01:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2012/03/24/book-review-bryce-g-hoffmans-new-american-icon-book-on/) | Email this (http://www.autoblog.com/forward/20199873/) | Comments (http://www.autoblog.com/2012/03/24/book-review-bryce-g-hoffmans-new-american-icon-book-on/#comments)
More... (http://www.autoblog.com/2012/03/24/book-review-bryce-g-hoffmans-new-american-icon-book-on/)