Ford_News
04-20-2012, 01:16 PM
Filed under: Budget (http://www.autoblog.com/category/economy/), Europe (http://www.autoblog.com/category/euro/), Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Technology (http://www.autoblog.com/category/tech/), Hatchback (http://www.autoblog.com/category/hatchbacks/), Ford (http://www.autoblog.com/category/ford/), Humor (http://www.autoblog.com/category/humor/)
http://www.blogcdn.com/www.autoblog.com/media/2012/04/ford-pinball-opt.jpg (http://www.mnfords.com/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/#continued)
We've got to hand it to Ford (http://www.autoblog.com/ford/) of Europe - this is one of the most brilliant marketing stunts we've ever seen. Blending the correct amounts of populist outrage, mockery of the common man, hidden cameras, big budget technology, and gritty urban realism into one literal over-the-top promotion that - get this - is actually relevant to the vehicle it is designed to promote? Well, we're impressed, to say the least.
We won't spoil the punchline to the video, created by ad agency Ogilvy of Paris (according to Co.Create), but for anyone who's ever had to suffer through living in a big city and parking on the street, you'll be pleased.
And for those of you who might occasionally do a little park-by-touch yourself? Ford's new Focus (http://www.autoblog.com/ford/focus/) with Active Park Assist is just the vehicle for you.
Scroll down (http://www.mnfords.com/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/#continued) to play the whole video.Continue reading Ford tilts pinball parkers to promote Focus, Active Park Assist (http://www.autoblog.com/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/)
Ford tilts pinball parkers to promote Focus, Active Park Assist (http://www.autoblog.com/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/) originally appeared on Autoblog (http://www.autoblog.com) on Fri, 20 Apr 2012 14:58:00 EST. Please see our terms for use of feeds (http://www.mnfords.com/rss-term-of-use/).
Permalink (http://www.autoblog.com/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/) | Email this (http://www.autoblog.com/forward/20220579/) | Comments (http://www.autoblog.com/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/#comments)
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http://www.blogcdn.com/www.autoblog.com/media/2012/04/ford-pinball-opt.jpg (http://www.mnfords.com/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/#continued)
We've got to hand it to Ford (http://www.autoblog.com/ford/) of Europe - this is one of the most brilliant marketing stunts we've ever seen. Blending the correct amounts of populist outrage, mockery of the common man, hidden cameras, big budget technology, and gritty urban realism into one literal over-the-top promotion that - get this - is actually relevant to the vehicle it is designed to promote? Well, we're impressed, to say the least.
We won't spoil the punchline to the video, created by ad agency Ogilvy of Paris (according to Co.Create), but for anyone who's ever had to suffer through living in a big city and parking on the street, you'll be pleased.
And for those of you who might occasionally do a little park-by-touch yourself? Ford's new Focus (http://www.autoblog.com/ford/focus/) with Active Park Assist is just the vehicle for you.
Scroll down (http://www.mnfords.com/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/#continued) to play the whole video.Continue reading Ford tilts pinball parkers to promote Focus, Active Park Assist (http://www.autoblog.com/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/)
Ford tilts pinball parkers to promote Focus, Active Park Assist (http://www.autoblog.com/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/) originally appeared on Autoblog (http://www.autoblog.com) on Fri, 20 Apr 2012 14:58:00 EST. Please see our terms for use of feeds (http://www.mnfords.com/rss-term-of-use/).
Permalink (http://www.autoblog.com/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/) | Email this (http://www.autoblog.com/forward/20220579/) | Comments (http://www.autoblog.com/2012/04/20/ford-tilts-pinball-parkers-to-promote-focus-active-park-assist/#comments)
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