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View Full Version : Ford C-Max pricing to undercut Toyota Prius V



Ford_News
05-17-2012, 12:51 PM
Filed under: Hybrid (http://www.autoblog.com/category/hybrids/), Minivan/Van (http://www.autoblog.com/category/minivans/), Wagon (http://www.autoblog.com/category/wagons/), Europe (http://www.autoblog.com/category/euro/), Hatchback (http://www.autoblog.com/category/hatchbacks/), Ford (http://www.autoblog.com/category/ford/), Toyota (http://www.autoblog.com/category/toyota/), Electric (http://www.autoblog.com/category/electric/)
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Ford (http://www.autoblog.com/ford/) dealers have started taking orders for the 2013 Ford C-Max Hybrid (http://www.autoblog.com/tag/ford%20c-max/), the company announced today.

The gas-electric hybrid will arrive later this year with a starting price of $25,995, undercutting its most direct competitor, the Toyota Prius V (http://www.autoblog.com/toyota/prius+v/) hybrid, which has a base price of $26,550.

"C-Max Hybrid offers better fuel economy, performance, technology and functionality than Prius V - and C-Max Hybrid customers will pay less at the dealership and at the pump," said Ken Czubay, vice president, U.S. Marketing, Sales and Service, in a press release.

More importantly, Ford will provide some stiffer competition for Toyota (http://www.autoblog.com/toyota/), which has ruled the hybrid market, selling 77 percent (http://www.autoblog.com/2012/05/11/digging-deeper-april-2012-sales-figures/) of all hybrids in the U.S. this April. The C-Max will only be offered in the U.S. as a hybrid, similar to Toyota's Prius strategy. There will also be an all-electric version, known as the C-Max Energi (http://www.autoblog.com/tag/C-MAX+Energi/), that arrives this fall.

Ford sells the C-Max, which is built on Ford's compact car platform, in Europe as a gas powered model. Since introducing this utility vehicle in 2010, Ford has sold more than 150,000 C-Max vehicles in Europe.Continue reading Ford C-Max pricing to undercut Toyota Prius V (http://www.autoblog.com/2012/05/17/ford-c-max-pricing-to-undercut-toyota-prius-v/)
Ford C-Max pricing to undercut Toyota Prius V (http://www.autoblog.com/2012/05/17/ford-c-max-pricing-to-undercut-toyota-prius-v/) originally appeared on Autoblog (http://www.autoblog.com) on Thu, 17 May 2012 14:01:00 EST. Please see our terms for use of feeds (http://www.mnfords.com/rss-term-of-use/).
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