Ford_News
07-17-2012, 07:12 AM
Filed under: Car Buying (http://www.autoblog.com/category/carbuying/), Ford (http://www.autoblog.com/category/ford/), Toys/Games (http://www.autoblog.com/category/toys/)
http://www.blogcdn.com/www.autoblog.com/media/2012/07/ford-legoland-partnership-opt.jpg (http://www.autoblog.com/photos/lego-ford-explorer/)
We've heard it before: Kids today don't care about cars (http://www.autoblog.com/2011/11/01/is-americas-automotive-love-affair-over-w-poll/), and many are ambivalent about whether they will even drive or not. As hard as it might be to understand that mentality for us, it's a bigger problem for the automakers, who have lately been bending over backwards and jumping out of planes (http://www.autoblog.com/2011/10/20/chevy-pushes-sonic-out-of-plane-for-first-marketing-effort/) to appear relevant to young people.
So here's an idea, even if it's not a new one (http://www.autoblog.com/2011/09/26/ford-debuts-full-size-lego-model-of-explorer-at-chicago-plant-w/): Use Lego (http://www.autoblog.com/tag/lego/) to get kids to love cars.
The managing editor of the Automotive News website recently took his family to Legoland Florida on vacation, where he was struck with the notion while watching his kids drive little Ford (http://www.autoblog.com/ford/) Lego cars, part of a sponsorship that launched last fall. According to the report, Ford's southern dealers are quite pleased with the deal, and have been using tickets to the amusement park as an incentive.How to cure driving apathy among America's youth? Lego. (http://www.autoblog.com/2012/07/17/how-to-cure-driving-apathy-among-americas-youth-lego/) originally appeared on Autoblog (http://www.autoblog.com) on Tue, 17 Jul 2012 08:59:00 EST. Please see our terms for use of feeds (http://www.mnfords.com/rss-term-of-use/).
Permalink (http://www.autoblog.com/2012/07/17/how-to-cure-driving-apathy-among-americas-youth-lego/) | Email this (http://www.autoblog.com/forward/20277789/) | Comments (http://www.autoblog.com/2012/07/17/how-to-cure-driving-apathy-among-americas-youth-lego/#comments)
More... (http://www.autoblog.com/2012/07/17/how-to-cure-driving-apathy-among-americas-youth-lego/)
http://www.blogcdn.com/www.autoblog.com/media/2012/07/ford-legoland-partnership-opt.jpg (http://www.autoblog.com/photos/lego-ford-explorer/)
We've heard it before: Kids today don't care about cars (http://www.autoblog.com/2011/11/01/is-americas-automotive-love-affair-over-w-poll/), and many are ambivalent about whether they will even drive or not. As hard as it might be to understand that mentality for us, it's a bigger problem for the automakers, who have lately been bending over backwards and jumping out of planes (http://www.autoblog.com/2011/10/20/chevy-pushes-sonic-out-of-plane-for-first-marketing-effort/) to appear relevant to young people.
So here's an idea, even if it's not a new one (http://www.autoblog.com/2011/09/26/ford-debuts-full-size-lego-model-of-explorer-at-chicago-plant-w/): Use Lego (http://www.autoblog.com/tag/lego/) to get kids to love cars.
The managing editor of the Automotive News website recently took his family to Legoland Florida on vacation, where he was struck with the notion while watching his kids drive little Ford (http://www.autoblog.com/ford/) Lego cars, part of a sponsorship that launched last fall. According to the report, Ford's southern dealers are quite pleased with the deal, and have been using tickets to the amusement park as an incentive.How to cure driving apathy among America's youth? Lego. (http://www.autoblog.com/2012/07/17/how-to-cure-driving-apathy-among-americas-youth-lego/) originally appeared on Autoblog (http://www.autoblog.com) on Tue, 17 Jul 2012 08:59:00 EST. Please see our terms for use of feeds (http://www.mnfords.com/rss-term-of-use/).
Permalink (http://www.autoblog.com/2012/07/17/how-to-cure-driving-apathy-among-americas-youth-lego/) | Email this (http://www.autoblog.com/forward/20277789/) | Comments (http://www.autoblog.com/2012/07/17/how-to-cure-driving-apathy-among-americas-youth-lego/#comments)
More... (http://www.autoblog.com/2012/07/17/how-to-cure-driving-apathy-among-americas-youth-lego/)