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View Full Version : Ford Focus EV's slow sales trigger massive incentives



Ford_News
01-25-2013, 04:04 PM
Filed under: Car Buying (http://www.autoblog.com/category/carbuying/), Technology (http://www.autoblog.com/category/tech/), Hatchback (http://www.autoblog.com/category/hatchbacks/), Ford (http://www.autoblog.com/category/ford/), Electric (http://www.autoblog.com/category/electric/)
http://www.blogcdn.com/www.autoblog.com/media/2013/01/focus-electric-628.jpg (http://www.autoblog.com/photos/2012-ford-focus-electric-quick-spin/#photo-4982637)

The Detroit News reports Ford (http://www.autoblog.com/ford/) is having real trouble moving its new Focus Electric (http://www.autoblog.com/ford/focus+electric/). As a result, the automaker is offering substantial incentives in an attempt to lure in more buyers. How substantial? Try $10,750 off of a three-year lease. What's more, the EV can now be had for $37,995 ($2,000 less than its original base price) on top of an additional $2,000 cash discount to buy the EV outright - or you can opt for 1.9-percent financing if you work through Ford Motor Credit. None of which factors in various potential government incentives. Last year, Ford managed to sell a paltry 685 of the 1,627 Focus EV hatchbacks it built.

Ford isn't alone in trying to woo more buyers to its EV effort. Nissan (http://www.autoblog.com/nissan/) cut the price of its Leaf (http://www.autoblog.com/nissan/leaf/) by a whopping 18 percent for 2013, now down to $28,800 and built in the USA. The move followed the automaker's substantial incentives in 2012.

If you want a Focus Electric, you can now apparently get your hands on one for as little as $285 per month with $930 due at signing for a 36-month lease with 10,500 miles per year.Ford Focus EV's slow sales trigger massive incentives (http://www.autoblog.com/2013/01/25/ford-focus-evs-slow-sales-trigger-massive-incentives/) originally appeared on Autoblog (http://www.autoblog.com) on Fri, 25 Jan 2013 15:45:00 EST. Please see our terms for use of feeds (http://www.mnfords.com/rss-term-of-use/).
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