Ford_News
05-28-2014, 10:53 AM
Filed under: Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Videos (http://www.autoblog.com/category/videos/), Audi (http://www.autoblog.com/audi/), BMW (http://www.autoblog.com/bmw/), Ford (http://www.autoblog.com/ford/), Lamborghini (http://www.autoblog.com/lamborghini/), Celebrities (http://www.autoblog.com/category/celebrities/)
http://o.aolcdn.com/hss/storage/midas/e17ec7c249d5eae6f6a61772523f9d6d/200170891/castrol.jpg (http://www.mnfords.com/2014/05/28/ken-block-drifting-laser-castrol-video/#continued)
How does one make fast, loud, drifting cars better? Well, you can add more fast, loud, drifting cars or you can add lasers. Either or, really. In this case, Castrol did the right thing and added both, creating a highly stylized commercial for its Edge Titanium motor oil starring South African racer Adrian Zaugg, BMW (http://www.autoblog.com/bmw/) factory driver Augusto Farfus, Audi (http://www.autoblog.com/audi/) DTM and Le Mans (http://www.autoblog.com/tag/le+mans/) staple Mike Rockenfeller and some bloke named Ken Block (http://www.autoblog.com/tag/ken+block/).
Their cars? No surprise, but Block is in his Ford Fiesta GRC (http://www.autoblog.com/ford/fiesta/), while Zaugg samples a Lamborghini Aventador (http://www.autoblog.com/lamborghini/aventador/) and Farfus and Rockenfeller drive along party lines, with a BMW M4 (http://www.autoblog.com/bmw/m4/) and an Audi R8 (http://www.autoblog.com/audi/r8/), respectively. And those cars look good, too, thanks to the creative light and laser work on display.
Take a look below (http://www.mnfords.com/2014/05/28/ken-block-drifting-laser-castrol-video/#continued) for the video from Castrol.Continue reading Ken Block and friends race light in silly-beautiful Castrol commercial (http://www.autoblog.com/2014/05/28/ken-block-drifting-laser-castrol-video/)
Ken Block and friends race light in silly-beautiful Castrol commercial (http://www.autoblog.com/2014/05/28/ken-block-drifting-laser-castrol-video/) originally appeared on Autoblog (http://www.autoblog.com) on Wed, 28 May 2014 12:45:00 EST. Please see our terms for use of feeds (http://www.mnfords.com/rss-term-of-use/).
Permalink (http://www.autoblog.com/2014/05/28/ken-block-drifting-laser-castrol-video/) | Email this (http://www.autoblog.com/forward/20893522/) | Comments (http://www.autoblog.com/2014/05/28/ken-block-drifting-laser-castrol-video/#comments)
More... (http://www.autoblog.com/2014/05/28/ken-block-drifting-laser-castrol-video/)
http://o.aolcdn.com/hss/storage/midas/e17ec7c249d5eae6f6a61772523f9d6d/200170891/castrol.jpg (http://www.mnfords.com/2014/05/28/ken-block-drifting-laser-castrol-video/#continued)
How does one make fast, loud, drifting cars better? Well, you can add more fast, loud, drifting cars or you can add lasers. Either or, really. In this case, Castrol did the right thing and added both, creating a highly stylized commercial for its Edge Titanium motor oil starring South African racer Adrian Zaugg, BMW (http://www.autoblog.com/bmw/) factory driver Augusto Farfus, Audi (http://www.autoblog.com/audi/) DTM and Le Mans (http://www.autoblog.com/tag/le+mans/) staple Mike Rockenfeller and some bloke named Ken Block (http://www.autoblog.com/tag/ken+block/).
Their cars? No surprise, but Block is in his Ford Fiesta GRC (http://www.autoblog.com/ford/fiesta/), while Zaugg samples a Lamborghini Aventador (http://www.autoblog.com/lamborghini/aventador/) and Farfus and Rockenfeller drive along party lines, with a BMW M4 (http://www.autoblog.com/bmw/m4/) and an Audi R8 (http://www.autoblog.com/audi/r8/), respectively. And those cars look good, too, thanks to the creative light and laser work on display.
Take a look below (http://www.mnfords.com/2014/05/28/ken-block-drifting-laser-castrol-video/#continued) for the video from Castrol.Continue reading Ken Block and friends race light in silly-beautiful Castrol commercial (http://www.autoblog.com/2014/05/28/ken-block-drifting-laser-castrol-video/)
Ken Block and friends race light in silly-beautiful Castrol commercial (http://www.autoblog.com/2014/05/28/ken-block-drifting-laser-castrol-video/) originally appeared on Autoblog (http://www.autoblog.com) on Wed, 28 May 2014 12:45:00 EST. Please see our terms for use of feeds (http://www.mnfords.com/rss-term-of-use/).
Permalink (http://www.autoblog.com/2014/05/28/ken-block-drifting-laser-castrol-video/) | Email this (http://www.autoblog.com/forward/20893522/) | Comments (http://www.autoblog.com/2014/05/28/ken-block-drifting-laser-castrol-video/#comments)
More... (http://www.autoblog.com/2014/05/28/ken-block-drifting-laser-castrol-video/)