Ford_News
08-08-2014, 10:52 AM
Filed under: Classics (http://www.autoblog.com/category/timewarp/), Ford (http://www.autoblog.com/ford/), GM (http://www.autoblog.com/category/gm/), Rolls-Royce (http://www.autoblog.com/rolls-royce/), Volkswagen (http://www.autoblog.com/volkswagen/), Read This (http://www.autoblog.com/category/read-this/)
http://o.aolcdn.com/dims-shared/dims3/GLOB/crop/1500x1125+0+0/resize/628x471!/format/jpg/quality/85/http://o.aolcdn.com/hss/storage/midas/eb04ea31252ddf5c96a4f9fa55012770/200540943/il_fullxfull.415502447_5goj.jpg (http://www.detroitnews.com/article/20140731/AUTO03/307310037/1148)
The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors (http://www.autoblog.com/gm/) distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford (http://www.autoblog.com/ford/), meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce (http://www.autoblog.com/rolls-royce/) and Volkswagen (http://www.autoblog.com/volkswagen/) got in on the trend (http://www.detroitnews.com/article/20140731/AUTO03/307310037/1148), although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look (http://www.detroitnews.com/article/20140731/AUTO03/307310037/1148).Car companies used to cook up sales with recipe books (http://www.autoblog.com/2014/08/08/car-companies-cook-up-sales-recipe-books/) originally appeared on Autoblog (http://www.autoblog.com) on Fri, 08 Aug 2014 08:45:00 EST. Please see our terms for use of feeds (http://www.mnfords.com/rss-term-of-use/).
Permalink (http://www.autoblog.com/2014/08/08/car-companies-cook-up-sales-recipe-books/) | Email this (http://www.autoblog.com/forward/20942969/) | Comments (http://www.autoblog.com/2014/08/08/car-companies-cook-up-sales-recipe-books/#comments)
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http://o.aolcdn.com/dims-shared/dims3/GLOB/crop/1500x1125+0+0/resize/628x471!/format/jpg/quality/85/http://o.aolcdn.com/hss/storage/midas/eb04ea31252ddf5c96a4f9fa55012770/200540943/il_fullxfull.415502447_5goj.jpg (http://www.detroitnews.com/article/20140731/AUTO03/307310037/1148)
The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors (http://www.autoblog.com/gm/) distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford (http://www.autoblog.com/ford/), meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce (http://www.autoblog.com/rolls-royce/) and Volkswagen (http://www.autoblog.com/volkswagen/) got in on the trend (http://www.detroitnews.com/article/20140731/AUTO03/307310037/1148), although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look (http://www.detroitnews.com/article/20140731/AUTO03/307310037/1148).Car companies used to cook up sales with recipe books (http://www.autoblog.com/2014/08/08/car-companies-cook-up-sales-recipe-books/) originally appeared on Autoblog (http://www.autoblog.com) on Fri, 08 Aug 2014 08:45:00 EST. Please see our terms for use of feeds (http://www.mnfords.com/rss-term-of-use/).
Permalink (http://www.autoblog.com/2014/08/08/car-companies-cook-up-sales-recipe-books/) | Email this (http://www.autoblog.com/forward/20942969/) | Comments (http://www.autoblog.com/2014/08/08/car-companies-cook-up-sales-recipe-books/#comments)
More... (http://www.autoblog.com/2014/08/08/car-companies-cook-up-sales-recipe-books/)