Ford_News
11-11-2014, 11:12 AM
Filed under: Government/Legal (http://www.autoblog.com/category/government-legal/), Recalls (http://www.autoblog.com/category/recalls-tsbs/), Safety (http://www.autoblog.com/category/safety/), Chrysler (http://www.autoblog.com/chrysler/), Ford (http://www.autoblog.com/ford/), Nissan (http://www.autoblog.com/nissan/)
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"It's about some of the biggest crises in history. It's about who did it right and who did it wrong." - Jason Vines
Jason Vines (http://www.autoblog.com/tag/jason+vines/), the former head of public relations at Chrysler (http://www.autoblog.com/chrysler/), Ford (http://www.autoblog.com/ford/) and Nissan (http://www.autoblog.com/nissan/), has seen a lot during his more than 30-year career, and now he's offering a behind-the-scenes look at the auto industry in his tell-all book What Did Jesus Drive? that went on sale this month.
Vines oversaw communications at all three automakers during major crises, including recalls and bankruptcy. His book reveals how they handled - or fumbled - those situations, often with life-or-death consequences.
"It's about some of the biggest crises in history," Vines said. "It's about who did it right and who did it wrong."Continue reading Auto industry insider previews tell-all book, What Did Jesus Drive? (http://www.autoblog.com/2014/11/11/auto-insider-jason-vines-tell-all-book-what-did-jesus-drive/)
Auto industry insider previews tell-all book, What Did Jesus Drive? (http://www.autoblog.com/2014/11/11/auto-insider-jason-vines-tell-all-book-what-did-jesus-drive/) originally appeared on Autoblog (http://www.autoblog.com) on Tue, 11 Nov 2014 10:59:00 EST. Please see our terms for use of feeds (http://www.mnfords.com/rss-term-of-use/).
Permalink (http://www.autoblog.com/2014/11/11/auto-insider-jason-vines-tell-all-book-what-did-jesus-drive/) | Email this (http://www.autoblog.com/forward/20991504/) | Comments (http://www.autoblog.com/2014/11/11/auto-insider-jason-vines-tell-all-book-what-did-jesus-drive/#comments)
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"It's about some of the biggest crises in history. It's about who did it right and who did it wrong." - Jason Vines
Jason Vines (http://www.autoblog.com/tag/jason+vines/), the former head of public relations at Chrysler (http://www.autoblog.com/chrysler/), Ford (http://www.autoblog.com/ford/) and Nissan (http://www.autoblog.com/nissan/), has seen a lot during his more than 30-year career, and now he's offering a behind-the-scenes look at the auto industry in his tell-all book What Did Jesus Drive? that went on sale this month.
Vines oversaw communications at all three automakers during major crises, including recalls and bankruptcy. His book reveals how they handled - or fumbled - those situations, often with life-or-death consequences.
"It's about some of the biggest crises in history," Vines said. "It's about who did it right and who did it wrong."Continue reading Auto industry insider previews tell-all book, What Did Jesus Drive? (http://www.autoblog.com/2014/11/11/auto-insider-jason-vines-tell-all-book-what-did-jesus-drive/)
Auto industry insider previews tell-all book, What Did Jesus Drive? (http://www.autoblog.com/2014/11/11/auto-insider-jason-vines-tell-all-book-what-did-jesus-drive/) originally appeared on Autoblog (http://www.autoblog.com) on Tue, 11 Nov 2014 10:59:00 EST. Please see our terms for use of feeds (http://www.mnfords.com/rss-term-of-use/).
Permalink (http://www.autoblog.com/2014/11/11/auto-insider-jason-vines-tell-all-book-what-did-jesus-drive/) | Email this (http://www.autoblog.com/forward/20991504/) | Comments (http://www.autoblog.com/2014/11/11/auto-insider-jason-vines-tell-all-book-what-did-jesus-drive/#comments)
More... (http://www.autoblog.com/2014/11/11/auto-insider-jason-vines-tell-all-book-what-did-jesus-drive/)