Ford_News
07-08-2010, 04:52 PM
Filed under: Budget (http://www.autoblog.com/category/economy/), SUV (http://www.autoblog.com/category/suvs/), Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Ford (http://www.autoblog.com/category/ford/)
http://www.blogcdn.com/www.autoblog.com/media/2010/07/2011-ford-explorer-630-1278604184.jpg (http://www.autoblog.com/photos/2011-ford-explorer-teasers/)
2011 Ford Explorer Teaser - Click above for high-res image gallery
Ford (http://ford) is continuing to milk the social marketing cow for all its worth. The company has announced it might give away (http://www.facebook.com/FordExplorer?v=app_141943215816290&ref=ts#!/FordExplorer?v=app_141943215816290&ref=ts) an all-new 2011 Explorer (http://www.autoblog.com/tag/explorer) to one lucky fan and slipped the web another teaser of the unibody ute. We say might because the whole shindig is dependent on whether or not the company can rustle up a total of 30,000 Facebook (http://www.autoblog.com/2010/06/09/omg-lol-2011-ford-explorer-to-get-facebook-reveal/) "likes" for the model. If the online community makes it happen, the company will pick one person who "likes" the new unibody 'ute and hand over the keys. Something tells us they'll have no problem finding that kind of participation.
The campaign is a lighter version of the company's Fiesta (http://www.autoblog.com/model/fiesta) Movement, which managed to put 100 Fiestas into the hands of the movers and shakers of the social media universe for six months in order to build buzz about the car. We aren't exactly market researchers, but we'd say the ploy was pretty successful. While the new scheme with the 2011 Explorer isn't likely to see the same kind of attention, it will likely build interest in the SUV just the same.
Gallery: 2011 Ford Explorer Teasers (http://www.autoblog.com/photos/2011-ford-explorer-teasers/low/)
http://www.blogcdn.com/www.autoblog.com/media/2010/06/3128741290357660038180975160047602551349064n_thumb nail.jpg (http://www.autoblog.com/photos/2011-ford-explorer-teasers/)http://www.blogcdn.com/www.autoblog.com/media/2010/06/3128741290355160038180975160047602533750279n_thumb nail.jpg (http://www.autoblog.com/photos/2011-ford-explorer-teasers/)http://www.blogcdn.com/www.autoblog.com/media/2010/06/3128741290353660038180975160047602524338561n_thumb nail.jpg (http://www.autoblog.com/photos/2011-ford-explorer-teasers/)http://www.blogcdn.com/www.autoblog.com/media/2010/06/3128741290356660038180975160047602545260881n_thumb nail.jpg (http://www.autoblog.com/photos/2011-ford-explorer-teasers/)http://www.blogcdn.com/www.autoblog.com/media/2010/06/explorer-facebook-cargo-1276876180_thumbnail.jpg (http://www.autoblog.com/photos/2011-ford-explorer-teasers/)
[Source: Facebook (http://www.facebook.com/FordExplorer?v=app_141943215816290&ref=ts#!/FordExplorer?v=app_141943215816290&ref=ts)]Ford to give away 2011 Explorer on Facebook (http://www.autoblog.com/2010/07/08/ford-to-give-away-2011-explorer-on-facebook/) originally appeared on Autoblog (http://www.autoblog.com) on Thu, 08 Jul 2010 17:57:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2010/07/08/ford-to-give-away-2011-explorer-on-facebook/) | Email this (http://www.autoblog.com/forward/19545150/) | Comments (http://www.autoblog.com/2010/07/08/ford-to-give-away-2011-explorer-on-facebook/#comments)
More... (http://www.autoblog.com/2010/07/08/ford-to-give-away-2011-explorer-on-facebook/)
http://www.blogcdn.com/www.autoblog.com/media/2010/07/2011-ford-explorer-630-1278604184.jpg (http://www.autoblog.com/photos/2011-ford-explorer-teasers/)
2011 Ford Explorer Teaser - Click above for high-res image gallery
Ford (http://ford) is continuing to milk the social marketing cow for all its worth. The company has announced it might give away (http://www.facebook.com/FordExplorer?v=app_141943215816290&ref=ts#!/FordExplorer?v=app_141943215816290&ref=ts) an all-new 2011 Explorer (http://www.autoblog.com/tag/explorer) to one lucky fan and slipped the web another teaser of the unibody ute. We say might because the whole shindig is dependent on whether or not the company can rustle up a total of 30,000 Facebook (http://www.autoblog.com/2010/06/09/omg-lol-2011-ford-explorer-to-get-facebook-reveal/) "likes" for the model. If the online community makes it happen, the company will pick one person who "likes" the new unibody 'ute and hand over the keys. Something tells us they'll have no problem finding that kind of participation.
The campaign is a lighter version of the company's Fiesta (http://www.autoblog.com/model/fiesta) Movement, which managed to put 100 Fiestas into the hands of the movers and shakers of the social media universe for six months in order to build buzz about the car. We aren't exactly market researchers, but we'd say the ploy was pretty successful. While the new scheme with the 2011 Explorer isn't likely to see the same kind of attention, it will likely build interest in the SUV just the same.
Gallery: 2011 Ford Explorer Teasers (http://www.autoblog.com/photos/2011-ford-explorer-teasers/low/)
http://www.blogcdn.com/www.autoblog.com/media/2010/06/3128741290357660038180975160047602551349064n_thumb nail.jpg (http://www.autoblog.com/photos/2011-ford-explorer-teasers/)http://www.blogcdn.com/www.autoblog.com/media/2010/06/3128741290355160038180975160047602533750279n_thumb nail.jpg (http://www.autoblog.com/photos/2011-ford-explorer-teasers/)http://www.blogcdn.com/www.autoblog.com/media/2010/06/3128741290353660038180975160047602524338561n_thumb nail.jpg (http://www.autoblog.com/photos/2011-ford-explorer-teasers/)http://www.blogcdn.com/www.autoblog.com/media/2010/06/3128741290356660038180975160047602545260881n_thumb nail.jpg (http://www.autoblog.com/photos/2011-ford-explorer-teasers/)http://www.blogcdn.com/www.autoblog.com/media/2010/06/explorer-facebook-cargo-1276876180_thumbnail.jpg (http://www.autoblog.com/photos/2011-ford-explorer-teasers/)
[Source: Facebook (http://www.facebook.com/FordExplorer?v=app_141943215816290&ref=ts#!/FordExplorer?v=app_141943215816290&ref=ts)]Ford to give away 2011 Explorer on Facebook (http://www.autoblog.com/2010/07/08/ford-to-give-away-2011-explorer-on-facebook/) originally appeared on Autoblog (http://www.autoblog.com) on Thu, 08 Jul 2010 17:57:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2010/07/08/ford-to-give-away-2011-explorer-on-facebook/) | Email this (http://www.autoblog.com/forward/19545150/) | Comments (http://www.autoblog.com/2010/07/08/ford-to-give-away-2011-explorer-on-facebook/#comments)
More... (http://www.autoblog.com/2010/07/08/ford-to-give-away-2011-explorer-on-facebook/)